Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. There are exceptions, as a cleaning service could clean ...

Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of ...

Suppose, for a moment, that you are a farmer with a large apple orchard. You may have to decide between two possible business models, and you are uncertain about which will benefit you most. You can ...

How hard is it to switch from being a consumer web founder to a SaaS startup founder? originally appeared on Quora: the knowledge sharing network where compelling questions are answered by people with ...

This blog is the second instalment in a series of three on B2B vs. B2C marketing. You can read the first blog here and the final here. In the previous blog, I covered the background to B2B’s evolution ...

Forget “proven playbooks” and chasing 10x growth, there is no one-size-fits-all approach for successful B2B marketing. Nuance ...

We all know that our search engine optimization (SEO) efforts must adhere to some fundamentals. But that doesn't mean that SEO strategies are one-size-fits-all. In fact, one of the most challenging ...

On the surface, there are stark differences between business-to-business marketing and business-to-consumer marketing: audience size, volume of sales and magnitude of purchases. But as mobile becomes ...

Sometimes, the most unexpected pairings wind up being classics. An easy one is the classic mashup of chocolate and peanut butter. (Although apparently some people are more fond of peanut butter and ...

Let’s get this straight… there is no such thing as a B2B Google algorithm. However, things run quite differently when you are targeting businesses and not consumers with your SEO efforts. B2B keyword ...

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C ...