“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Jacobs, global director of ...

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Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

Discover new time-saving and advanced-level features GA4 offers that UA didn’t, key resources you may have missed and more to fast-track your GA4 learning curve. The July 1 migration deadline for ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

As we bid Google Universal Analytics (UA) its final adieu, we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We wanted to know how ...

Flowsery ( a privacy-first web analytics platform, is now available as a full-featured alternative to Google Analytics for ...

On July 1st, 2023, our dear friend Universal Analytics (UA) crossed the rainbow bridge and joined their fellow departed friends Urchin and Classic Google Analytics. Read on as we reflect on the legacy ...

Scott is Chief Revenue Officer at Adswerve. A long-time ad tech executive with previous experience at Microsoft, AOL, Google and more. Helping clients transition to Google Analytics 4 (GA4) is a top ...

Google has started pulling the plug on Universal Analytics today, as GA4, the new standard, takes over. Universal Analytics has been in place for Google Analytics since 2012, with it acting as the ...

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.