A step-by-step framework for testing Google Ads bid strategies that avoids data dilution, accounts for conversion lag, and ...

Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting ...

Google released a new Google Ads ad strength guide and best practices document. The document should help you improve your overall ad strength in Google Ads. The document is over here and says: Ad ...

There’s an ongoing debate in the PPC community about whether ad strength is a metric worth measuring or optimizing for. While Google states that ad strength doesn’t directly influence ad serving ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...