Business Wire

Airship Research Reveals More Consumers Will Share All Types of Personal Information With Brands This Year

Findings show consumers want control over brand interactions and will provide information to get app-enabled conveniences and personalized experiences that simplify their lives PORTLAND, ...
MacTech

Consumers will share all types of personal info with brands such as Apple this year

A new report from Airship, a mobile app experience company, says that consumers will share all types of personal info with brands this year. Data from The Mobile Consumer 2023 was collected from ...
Business Insider

There are 3 new types of fintech consumers. Here's who they are and what they want from their banking experience.

Digital natives want financial institutions to provide cutting-edge, instant solutions. The motivations, needs, and desired solutions vary significantly among three different groups of digital natives ...
The Next Web

The two types of consumers you’ll need to woo this holiday season

As the pandemic wears on, it’s clear that it’s changing business and consumption models in both predictable and unpredictable ways. On one hand, personal safety and security are still top-of-mind for ...