With an eye on transparency, Facebook is expanding the services that support its “Ad Library.” Previously called the Ad Archive, the new Ad Library is expanding its database beyond political ads and ...

Are you making the best possible use of the Facebook Ad Library to maximize your campaign performance? Here are some tips to help out. This tool gives marketers free access to “spy” on the ad imagery, ...

Your competitors' social advertising strategies provide insight for your own campaigns. Here's how to use Facebook Ads Library to get a leg up. Competitor research is a crucial portion of any online ...

An archive of ads currently running on Facebook and Instagram. Provided for general transparency, advertisers use the Library to view their competitors' approaches. Ads appear in the Library within 24 ...

AI-powered tools are quietly reshaping how Meta's advertising strategies are uncovered. In 2026, ad library scraping will make it possible to identify which creatives convert and which targeting ...

As the CEO of an ecommerce advertising agency, I can tell you that one of the first questions a smart agency will ask you is “Who are your biggest competitors?” It’s a good question to get asked and ...

Starting next month, Facebook will open up academic access to a dataset of 1.3 million political and social issue ads, including those that ran between August 3 and November 3, 2020 — Election Day in ...

Meta advertising isn’t just big — it’s massive and still expanding. In 2025, Meta’s advertising ecosystem captured roughly 42% of all global social media ad spend — an estimated $87 billion — dwarfing ...