Marketing Management - Nearly a quarter of employees say they now use AI daily for creating workplace emails, according to ...

Marketing agencies serving SMBs are adopting SaaS-based models to reduce churn, increase recurring revenue, and deliver ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

Catch up on select AI news and developments from the past week or so: OpenAI launches Sora 2 with audio and likeness features. OpenAI unveiled Sora 2, a video generation model that supports ...

Discover 5 ways to boost event engagement and the AI-powered tools that allow event marketers to measure and act on buyer ...

If I had to come up with the three most important areas of marketing, they'd probably be the three Ps: positioning, presentation, and panache. Yes, I love alliteration, but that's not the reason—it's ...

As AI algorithms distort inbox visibility and inflate email metrics, marketers are turning to SMS for transparency, ...

Advertising & Promotions - This infographic from LinkedIn explores how to create effective video campaigns on the ...

Marketing Strategy - Most agency-side marketing strategists say their discipline is at a crossroads and often considered ...

Generative AI is transforming customer experience (CX) and support, but trust, accuracy, and empathy still depend on people.

Companies devote 24 hours to writing a request for proposal (RFP) and involve seven people in the process, on average, according to recent research from Loopio. The report was based on data from a ...