Campaign Brief Asia

Flipkart recruits viral buffalo Don to front this year’s GOAT Sale campaign via Talented India

Flipkart has enlisted one of India's most unlikely internet celebrities to front its latest GOAT Sale campaign, with viral ...
Campaign Brief Asia

Nestlé MILO and Ogilvy Vietnam turn an everyday barcode into a Father’s Day tribute

Nestlé MILO Vietnam has hidden a Father's Day tribute in plain sight, turning the barcode on every MILO pack into the ...
Campaign Brief Asia

Freedom and electriclime° launch character-led campaign for Jumeirah Al Naseem resort

Production company electriclime° has partnered with creative agency Freedom on a new brand campaign for Jumeirah Al Naseem, ...
Campaign Brief Asia

MISC Group and Chariot celebrate the instincts of seafarers in Day of the Seafarer campaign

Global shipping company MISC Group has launched a new campaign for the International Day of the Seafarer that celebrates the ...
Campaign Brief Asia

The m25 Founders Series: Ben Rosen on why human creativity will always beat the ‘Go’ button

As artificial intelligence reshapes the creative industries, Ben Rosen is doubling down on the one thing technology can't ...