The story of Rocky’s Matcha begins not with a business plan, but with a shaman. It was the summer of 2020, and the Covid-19 pandemic had brought the world to a halt. At the time, Rocky Xu was working ...

As it turns out, matcha isn’t just reserved for a daily caffeine fix—the best matcha perfumes are trending too. In recent years, the broader matcha craze has swept much of the Western world—despite ...

From lattes to cupcakes to ladoos, matcha has become a trendy ingredient that excites health enthusiasts everywhere. However, green tea was once in the spotlight, and many still incorporate it into ...

Once regarded in Western countries as little more than a traditional Japanese ceremonial drink, matcha has become a mainstream staple. It now appears everywhere from coffee shop menus and smoothie ...

A couple of years ago, Pokémon introduced a new monster: Poltchageist, a “Grass/Ghost type” with special abilities in “hospitality” and being “heatproof.” It is wily and homicidal; it is also matcha.

Matcha has gained a reputation not merely as a beverage but as a daily ritual, a health tonic, and for many, a form of mindfulness. Its vibrant green colour, finely ground texture, and concentrated ...

Every day, I drink a matcha latte and I lose more hair. The two things are not necessarily related. I’ve been a matcha drinker for many years, and I’ve restocked my supply of Swiffer sheets often ...

So many Americans start their day with a cup (or two) of coffee. Yet as popular as Java is in the U.S., other parts of the world tend to favor other sources of caffeine. Matcha, for example, which ...

Once consumed mainly in small, formal tea ceremonies, matcha is now mixed into fruity lattes and preyed on by counterfeiters. Can it survive its own popularity? “It’s like the Wild West,” one tea ...